Ironman Louisville is this weekend.  Some 2900 hard core, dedicated endurance athletes began arriving in town this past week.  They are everywhere and hotels are sold out.  I saw ten of them in the local market yesterday buying groceries and their special food, etc.  I asked one of them how they cooked it all and they told me the got a hotel outside of town that had a little kitchen.  They said it was expensive but worth it.

My wheels began turning.  As someone who uses a motorhome to support my bike racing habit (addiction) don't these people know you can rent or buy an RV and it will enable you to travel and compete for less.  And you can bring all of your own gear and food and family and dogs and whatever with you?

Of course not.  Because we're not telling them about it. 

These IM Athletes can spend over $10K on a bicycle, 15 - 20 hours training, monthly fees on coaching and nutrition and books.  So, how can we as an industry do a better job of making the connection between athletes (and any other special interest group) and our products?