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Industry Ideas, Best Practices and Random Thoughts are Posted Here Regularly. 

Category: Website

 

  • Inventory
  • Search Engine Optimization (SEO)

Customization Tutorial: Adding a "Payment Range" to Your Inventory Searches

Customization Tutorial: Adding a "Payment Range" to Your Inventory Searches

One of the most powerful features of our platform is it's ability to allow us to mold, shape & bend it to meet the specific needs of our customers.

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Go Viral with Our New Social Sharing Icons

Go Viral with Our New Social Sharing Icons

Make it easy for visitors to share your website on their favorite social networks and websites with our New Social Sharing Icons module

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QR Codes - A Free and Easy Way for Customers to "Tag" Inventory Online and on the Lot.

QR Codes - A Free and Easy Way for Customers to "Tag" Inventory Online and on the Lot.

I was recently introduced to the concept of QR Codes by one of our longtime customers. They had an idea to put QR Code Stickers on all of their RVs and on the printable spec sheets generated from the website and even on individual web pages for every unit; effectively linking anyone who scanned the ...

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First Look: Parts & Accessories Online Store

First Look: Parts & Accessories Online Store

We plan to post more about the new Online Store we've adding to our Website Pro Plan but since know a lot of our customers have been asking (OK begging) us for a storefront solution for a while now we thought we'd get the word out quickly on the blog and then fill in the details a little later ...

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Content Is King!

More and more our research is showing us that customers and search engines place a value on content above all else.  Here's a great article on how to improve conversion and SEO results by spending a little time writing good copy for the products on your website http://www.smashingmagazine.com/...

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Are You a “Me Too” Dealership? Differentiate or Die!

CookieCutterRV

Cookie cutter websites for dealerships are a really bad idea.  We see them often and still can’t figure out why dealers would go for them.  Yes, it’s cheap and easy and the work is done for you but is that really a good reason to water down your brand and identity on the first marketing impression you’ll make with 90% of your customers?  Why, so you don’t have to do work?

Seriously?

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MyRVAdvantage Reports Web Traffic and Qualified Leads Increased Over Same Time Last Year.

Strong Online Trends Reinforce Industry Optimism.

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Reality Check- Practical Tips for Separating the Truth from Sales Fiction with Search Engine Optimization.

Reality Check- Practical Tips for Separating the Truth from Sales Fiction with Search Engine Optimization.

One of our customers pulled inbound phone reports and figured out that they received 367 calls about websites, online marketing or SEO in one year.  That’s more than one call every day!

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MyRVAdvantage Customers Pass 2,000,000 Page Views & 300,000 Unique Visitors Each Month

google_analytics_largeWe knew our traffic grew and grew every month, after all it’s part of our job to help dealer’s increase their overall traffic (not to mention we have the monthly bandwidth invoices to prove it) but a careful analysis of our overall traffic revealed that our customer get A LOT of traffic. It turns out that our customers, combined, are seeing more than 2,000,000 Page Views and over 300,000 Unique Visitors every month.

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New Module Displays Twitter Feeds on RV Dealer Websites

New Module Displays Twitter Feeds on RV Dealer Websites

A few of our dealers are just beginning to experiment with social media sites like facebook and twitter.  Since we launched our new website a few of them noticed our twitter feed that we display on the homepage of myrvadvantage.com.  Quite frankly we were surprised anyone noticed – but good catch!  This is a new module that allows you to connect your website to your twitter account and display the last few posts right on your homepage (or any other page on your site).

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Easy, One Step Website Publishing Using Windows Live Writer with MyRVAdvantage

Windows Live Writer makes managing your website content with MyRVAdvantage much easier than ever before.  This free downloadable tool from Microsoft, which was originally designed for bloggers, is now integrated with MyRVAdvantage modules making writing content and publishing photos, videos, and laying complex pages on MyRVAdvantage websites as simple as using Word or Publisher and then clicking the “publish “button.

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Publish Content to Your MyRVAdvantage Site using Windows Live Writer

WLW In my last post, I talked about our latest website updates which allowed you to post to your MyRVAdvantage website using Desktop applications like Word 2007 and Windows Live Writer.  Formatting, adding images, layout out posts and much more as possible using Windows Live Writer.  For example, I posted this information using Windows Live Writer.

In this post I'll show you how to connect Windows Live Writer to your MyRVAdvantage website.

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IntelliSite from MyRVAdvantage Allows Dealers to Target Market to Visitors based on their Google Searches

google-logo If someone walks in the front door of your dealership and asks to see a Keystone Montana, are you going to show them all of your used Class C Motorhomes first right?  Of course not!  So why do that on your website?  IntelliSite provides the intelligence to “see” what a consumers was searching for when they arrived at your homepage and dynamically targets the most relevant promotions and even featured inventory specifically based on that visitors interests.

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New Inventory Showroom Simplifies and Improves Online RV Inventory Marketing for Dealers

Showroom Our new Showroom module provides our customers with an easy to use, simply to manage, quick & painless way to market their inventory and make it look great on their site all while improving the way customers interact, search and ultimately find the unit they want.  After all, it’ about selling RVs not software and uploads. 

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