Home / Blog / Products & Services
As more and more sales begin at your website rather than at your front door, keeping your website up to date with fresh content is now a necessity more than ever. Your dealership may do a great job of hosting sales and seminars and special events but if the details never make it to your homepage then chances are they might not make it to your consumers.
Did you know that MyRVAdvantage has an incredibly robust and sophisticated email marketing module that is completely integrated into the MyRVAdvantage website programs that dealers use today? As we head into our winter season, a great number of our dealers have been asking about email marketing. Email marketing is an effective, easy, low cost way of reaching out and touching your customers, not to mention your prospects. We have found that many of our customer’s email campaigns have over a 20% open rate…and at a minimum, that translates directly to an increase to their website traffic if not store traffic.
In the coming months you’re going to be hearing a lot from us about helping you to attract, engage, convert and cultivate customer relationships in 2010, all performance programs that are designed to help you sell more by turning anonymous prospects into happy loyal customers. But there is one area where we consistently spot opportunity for dealers to increase revenue without increasing costs. – customer loyalty.
We all know we should do it. Customer retention and lifetime value are well documented opportunities in the RV business. Customers who stay in the lifestyle typically trade every five years and cost 1/5th to 1/10th as much to sell as a brand new customers. But we rarely do it well – if at all.