In the coming months you’re going to be hearing a lot from us about helping you to attract, engage, convert and cultivate customer relationships in 2010, all performance programs that are designed to help you sell more by turning anonymous prospects into happy loyal customers.  But there is one area where we consistently spot opportunity for dealers to increase revenue without increasing costs. – customer loyalty.

We all know we should do it.  Customer retention and lifetime value are well documented opportunities in the RV business.   Customers who stay in the lifestyle typically trade every five years and cost 1/5th to 1/10th as much to sell as a brand new customers.  But we rarely do it well – if at all. 

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As business owners, marketing geniuses and salespeople, we all want to tell you about ourselves.  We want you to visit our website, read our blog, “friend” us on facebook and follow our Twitter feeds on your iPhone.  I think we all know that the marketing game has changed and social networking tools are here to stay.  Many of our dealers now have facebook pages and twitter accounts that we maintain for them as part of our “Attract” strategy and they can be very effective for connecting your store to a new audience.  But how to you get people to follow you or be your facebook “friend” or even know about your last blog post if you don’t tell them about it? 

There is a solution staring you in the face.  It’s been there all along and it’s plain, old, low tech, email.

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The SEO (Search Engine Optimization) engine built into the MyRVAdvantage web platform is designed to deliver terrific search engine rankings right “out of the box”.  By using our “built in” SEO Engine we’ve seen our dealer’s rankings improve within weeks of switching platforms or targeting specific keywords, increasing relevant traffic and increasing the leads generated from their website. 

Well, we’ve been able to make this even better with our latest release of the Inventory Showroom module, ensuring that not only the dealer’s web pages and content get found and properly indexed on search engines, but their inventory does too.

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In my last post, I talked about our latest website updates which allowed you to post to your MyRVAdvantage website using Desktop applications like Word 2007 and Windows Live Writer.  Formatting, adding images, layout out posts and much more as possible using Windows Live Writer.  For example, I posted this information using Windows Live Writer.

In this post I'll show you how to connect Windows Live Writer to your MyRVAdvantage website.

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