Cobbler’s Shoes For as much time as we spend on our customer’s websites, it seems we’re always neglecting our own.  “Yeah, yeah, I’ll get to that right after I finished this up for customer X”.  Our last redesign was a good first step and improvement from the previous site and while that gave us a better platform to share our expertise about what we do, our industry and our opinion on things – it fell a bit short in the “explaining what we do” department. So, with the help of a lot o...

[Read the rest of this article...]

Strong Online Trends Reinforce Industry Optimism.

Louisville, Kentucky – December 15th 2009:  MyRVAdvantage reported today that both average web traffic and qualified leads generated across all MyRVAdvantage customers is up significantly compared to the same time last year.  “Dealer website traffic was up at least 10% and as much as 54% for both October and November and qualified leads generated are up 32% for October and 23% for November 2009 over the same months last year” said Steven Webster, Vice President and Co-Owner of MyRVAdvantage.  “Our initial data for December shows a slighter lower increase but follows the same trend line.”

[Read the rest of this article...]

It seems like RV dealers are getting hammered these days by marketing, web and search engine optimization companies telling them how bad their website’s Search Engine Optimization (SEO) is performing and promising them amazing improvements.  Almost daily we’re hearing from customers who went to a seminar or 20 group meeting where another dealer or a vendor pulled up their Alexa rankings or searched for “RV Dealer” and proceeded to lampoon the unsuspecting dealer’s traffic and rankings in front of their peers.  Oh, and for a small fee, they can “fix” all of that for you.  One of our customers pulled inbound phone reports and figured out that they received 367 calls about websites, online marketing or SEO in one year.  That’s more than one call every day! 

So how are you supposed to learn the truth when you’re being bombarded by companies telling you what you’re doing is just terrible and they can help you “fix it” all (for a fee)? It’s actually easier than you think! With just a few fundamentals, you can decide for yourself if you’re on the right path or not.

 

[Read the rest of this article...]

If you haven't already checked out the new features in the MyRVAdvantage Showroom Module you really should consider taking a look.  Most of our customers have already made the transition from the 3.0 Inventory Module to the new Inventory Showroom and are already taking advantage of all of the new features including; improved Search Engine Optimization (SEO), automatic human friendly URL re-writing, better looking inventory presentation, more customization over the layout and look, faster and easier inventory management, one click multi-image uploads and our newest manufacture content syndication features and more. 

[Read the rest of this article...]

Strong Sales and Operations Leader takes the Reins at MyRVAdvantage.

Louisville, October 6th 2009: MyRVAdvantage announced today that Tom Mattes has been promoted to Vice President of Sales. “Tom has been a leading force within the MyRVAdvantage team; effectively working with dealers to develop our new performance based programs and solutions while ensuring that the company delivered on sales promises, met deadlines and generated results for our customers” said Paul O’Daniel, President of MyRVAdvantage “We’re excited to see Tom take over the entire Sales and Account Management Operations and expect even bigger things in the future”

[Read the rest of this article...]

Virtual Business Development Delivers Up To 20% Closing Ratio on Pre-qualified Leads.

Louisville, September 30, 2009: MyRVAdvantage announced today that is has refocused its business as a turnkey virtual Business Development Center for dealers delivering pre-qualified leads on a pay-for-performance basis. “We began implementing a fundamental shift in our business model about a year ago,” said Steven Webster, VP of Product Development & Marketing for MyRVAdvantage. “Our Web and CRM solutions have always been among the best in the industry but in the past they could seem too complex and technical to our customers. We realized that at the end of the day dealers care about one thing – more sales. We know that ninety percent of real buyers visit the Web first so MyRVAdvantage became a dealer’s virtual Business Development Center. We create traffic and convert visitors into qualified leads, we attract new customers, engage and pre-qualify them and send dealers leads that are ready to buy today. Then we cultivate the rest so they’re ready to buy tomorrow. We simplified our approach and aligned ourselves with our customer’s goals - changing not only what we deliver, but how dealers pay for it.”

[Read the rest of this article...]

MyRVAdvantage will be attending the 2009 Recreation Vehicles Dealer’s Association International Convention in Las Vegas October 6th – 9th.  Stop by and see how MyRVAdvantage customers are selling more RVs by leveraging our performance based solutions everyday. 

[Read the rest of this article...]

A few of our dealers are just beginning to experiment with social media sites like facebook and twitter.  Since we launched our new website a few of them noticed our twitter feed that we display on the homepage of myrvadvantage.com.  Quite frankly we were surprised anyone noticed – but good catch!  This is a new module that allows you to connect your website to your twitter account and display the last few posts right on your homepage (or any other page on your site).

[Read the rest of this article...]

The SEO (Search Engine Optimization) engine built into the MyRVAdvantage web platform is designed to deliver terrific search engine rankings right “out of the box”.  By using our “built in” SEO Engine we’ve seen our dealer’s rankings improve within weeks of switching platforms or targeting specific keywords, increasing relevant traffic and increasing the leads generated from their website. 

Well, we’ve been able to make this even better with our latest release of the Inventory Showroom module, ensuring that not only the dealer’s web pages and content get found and properly indexed on search engines, but their inventory does too.

[Read the rest of this article...]

LOUISVILLE KY – MyRVAdvantage, a leading provider of Business Development Services for dealerships has acquired the niche social networking website ThisOldRV.com.  ThisOldRV.com was started four years ago as a simple forum that connected owners of Classic Motorhomes.  It has continually expanded over the years to include the owners of different and newer types of RVs as well as people looking for advice on everything from RV Maintenance to campground reviews and more.

[Read the rest of this article...]

MyRVAdvantage announced today that it will begin offering Performance Pricing to all current & new customers as part of the SalesBridge program. SalesBridge gives dealers a complete turn key Online Marketing & Business Development Department which when combined with Performance Pricing ensures dealers only pay for what they actually get for leads.

As part of the MyRVAdvantage SalesBridge program dealers get a package of rich services; a MyRVAdvantage website for their dealership, live online chat agents, a Lead Delivery System, ongoing Lead Cultivation through eMarketing, Engagement Marketing through the sales process and for those customers who purchase at the end up to 18 months of ongoing Loyalty Marketing along with analytics, reporting, search engine optimization and weekly support from dedicated Account Managers.

[Read the rest of this article...]

Our new Showroom module provides our customers with an easy to use, simply to manage, quick & painless way to market their inventory and make it look great on their site all while improving the way customers interact, search and ultimately find the unit they want.  After all, it’ about selling RVs not software and uploads. 

[Read the rest of this article...]

Seems like we’re always too busy to work on our own website around here.  Well….after a long caffeine fueled effort, we’re been able to finally get our act together long enough to create a new site for MyRVAdvantage.  Cobbler’s Shoes?  You bet. 

We’re hoping the new site will help us stay connected with customers, partners and each other better than in the past. 

[Read the rest of this article...]