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IntelliSite from MyRVAdvantage Allows Dealers to Target Market to Visitors based on their Google Searches

google-logoIf someone walks in the front door of your dealership and asks to see a Keystone Montana, are you going to show them all of your used Class C Motorhomes first right?  Of course not!  So why do that on your website?  IntelliSite provides the intelligence to “see” what a consumers was searching for when they arrived at your homepage and dynamically targets the most relevant promotions and even featured inventory specifically based on that visitors interests.

80% of all internet visitors to a dealer’s website begin on a search engine.  Almost half of those are usually about something specific like “Keystone RV, San Diego”.  Why not show a consumer what they were looking for on your homepage by targeting promotions and inventory directly to a consumer’s interests.  IntelliSite can “see” what a consumer searched for when they arrived on your site and ensure that the more targeted promotions and inventory are displayed when the visitors arrives on your front page.

IntelliSiteThis intelligence is built into our platform and can compare the user’s search terms to a list of keywords and match them to the most appropriate banner ads you happen to be running on your site at any given moment.  The feature can change the promotions we display to an arriving user as soon as they hit the homepage.  Furthermore, if the customer views specific inventory on your MyRVAdvantage website, IntelliSite “remembers” what they last looked at and adjust the homepage accordingly.

The Benefits

IntelliSite connects a customer’s initial search interest to your dealership as soon as they arrive. It would be like parking the “perfect RV” for a customer visiting your store just inside the showroom.  The customer connect with your store and typically clicks on your promotion.  This reduces bounce rates (drive by’s) dramatically, gets the customers engaged and searching for inventory sooner and keep the customer on your site longer.  The longer they stay on your site, the more opportunities we have to engage them and turn them into real leads.

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