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As business owners, marketing geniuses and salespeople, we all want to tell you about ourselves. We want you to visit our website, read our blog, “friend” us on facebook and follow our Twitter feeds on your iPhone. I think we all know that the marketing game has changed and social networking tools are here to stay. Many of our dealers now have facebook pages and twitter accounts that we maintain for them as part of our “Attract” strategy and they can be very effective for connecting your store to a new audience. But how to you get people to follow you or be your facebook “friend” or even know about your last blog post if you don’t tell them about it?
There is a solution staring you in the face. It’s been there all along and it’s plain, old, low tech, email.
We knew our traffic grew and grew every month, after all it’s part of our job to help dealer’s increase their overall traffic (not to mention we have the monthly bandwidth invoices to prove it) but a careful analysis of our overall traffic revealed that our customer get A LOT of traffic. It turns out that our customers, combined, are seeing more than 2,000,000 Page Views and over 300,000 Unique Visitors every month.