As business owners, marketing geniuses and salespeople, we all want to tell you about ourselves.  We want you to visit our website, read our blog, “friend” us on facebook and follow our Twitter feeds on your iPhone.  I think we all know that the marketing game has changed and social networking tools are here to stay.  Many of our dealers now have facebook pages and twitter accounts that we maintain for them as part of our “Attract” strategy and they can be very effective for connecting your store to a new audience.  But how to you get people to follow you or be your facebook “friend” or even know about your last blog post if you don’t tell them about it? 

There is a solution staring you in the face.  It’s been there all along and it’s plain, old, low tech, email.

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We knew our traffic grew and grew every month, after all it’s part of our job to help dealer’s increase their overall traffic (not to mention we have the monthly bandwidth invoices to prove it) but a careful analysis of our overall traffic revealed that our customer get A LOT of traffic. It turns out that our customers, combined, are seeing more than 2,000,000 Page Views and over 300,000 Unique Visitors every month.

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Strong Sales and Operations Leader takes the Reins at MyRVAdvantage.

Louisville, October 6th 2009: MyRVAdvantage announced today that Tom Mattes has been promoted to Vice President of Sales. “Tom has been a leading force within the MyRVAdvantage team; effectively working with dealers to develop our new performance based programs and solutions while ensuring that the company delivered on sales promises, met deadlines and generated results for our customers” said Paul O’Daniel, President of MyRVAdvantage “We’re excited to see Tom take over the entire Sales and Account Management Operations and expect even bigger things in the future”

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Virtual Business Development Delivers Up To 20% Closing Ratio on Pre-qualified Leads.

Louisville, September 30, 2009: MyRVAdvantage announced today that is has refocused its business as a turnkey virtual Business Development Center for dealers delivering pre-qualified leads on a pay-for-performance basis. “We began implementing a fundamental shift in our business model about a year ago,” said Steven Webster, VP of Product Development & Marketing for MyRVAdvantage. “Our Web and CRM solutions have always been among the best in the industry but in the past they could seem too complex and technical to our customers. We realized that at the end of the day dealers care about one thing – more sales. We know that ninety percent of real buyers visit the Web first so MyRVAdvantage became a dealer’s virtual Business Development Center. We create traffic and convert visitors into qualified leads, we attract new customers, engage and pre-qualify them and send dealers leads that are ready to buy today. Then we cultivate the rest so they’re ready to buy tomorrow. We simplified our approach and aligned ourselves with our customer’s goals - changing not only what we deliver, but how dealers pay for it.”

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Before we can elaborate on this very important question, let's first define the word "prospect." A prospect is a suspect that has engaged with you in some way, whether it be an action taken on a web visit, a phone inquiry, etc. Your goal in this stage is to qualify this prospect to the point that you know the decision-maker and you have identified an interest level in your products and/or services. But it's more than that really.

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A few years ago, many of our customers scoffed at those online RV wholesalers who sold “paper units” only on order, often shipping directly from the factory to the consumer at markups that made it very difficult to compete with on the open market.  Then, a couple of years ago, one of those dealers became the largest volume dealer for a major manufacturer.  Today with the continued tightening of floor plan financing, the evaporation of available used inventory and the public’s increasing comfort in ordering online – some of our customer are reconsidering the is this model or at least a hybrid version of it. Could this be the future of the RV dealership?

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MyRVAdvantage will be attending the 2009 Recreation Vehicles Dealer’s Association International Convention in Las Vegas October 6th – 9th.  Stop by and see how MyRVAdvantage customers are selling more RVs by leveraging our performance based solutions everyday. 

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A few of our dealers are just beginning to experiment with social media sites like facebook and twitter.  Since we launched our new website a few of them noticed our twitter feed that we display on the homepage of myrvadvantage.com.  Quite frankly we were surprised anyone noticed – but good catch!  This is a new module that allows you to connect your website to your twitter account and display the last few posts right on your homepage (or any other page on your site).

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Everyone is doing it;  Celebrities, news anchors, athletes and teens.  And guess what – more and more of your customers are doing it too.  What are they doing?  Tweeting on Twitter of course!  Now you may have been living under a fifth wheel lately and you might not know what Twitter actually is, how it works and what it has to do (if anything) with selling units on your lot.  We’re here to help.  This is the first in a series of articles will explain what Twitter is, how it’s used and how some dealers are already using it to market their dealerships.  We’ll also include some real world examples along with some do’s and don’t to keep you on track.

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The SEO (Search Engine Optimization) engine built into the MyRVAdvantage web platform is designed to deliver terrific search engine rankings right “out of the box”.  By using our “built in” SEO Engine we’ve seen our dealer’s rankings improve within weeks of switching platforms or targeting specific keywords, increasing relevant traffic and increasing the leads generated from their website. 

Well, we’ve been able to make this even better with our latest release of the Inventory Showroom module, ensuring that not only the dealer’s web pages and content get found and properly indexed on search engines, but their inventory does too.

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LOUISVILLE KY – MyRVAdvantage, a leading provider of Business Development Services for dealerships has acquired the niche social networking website ThisOldRV.com.  ThisOldRV.com was started four years ago as a simple forum that connected owners of Classic Motorhomes.  It has continually expanded over the years to include the owners of different and newer types of RVs as well as people looking for advice on everything from RV Maintenance to campground reviews and more.

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For the past year, I have enjoyed receiving live chat leads via MyRV’s chat service. I have now closed MANY deals from these leads. I can say our dealership has financially benefitted from these leads, as well as the individual salesmen. These leads have now created many site browsers into customers, that may have never been a customer if the Online Chat was not installed on our site.

Derek Reedy, RCD Sales

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After years of trying the same limited website solutions within the marine industry with intangible results, Matt Lodder new he had to find a better way to market his Cincinnati, OH marine dealership online. The new offerings from MyMarineAdvantage may have come at the perfect time. But still, the promise of a website solution with great looks, great navigation and features, and the power to prove results was no doubt hard to buy. However, little if any barriers existed to deter Matt from taking the plunge, thanks to MyMarineAdvantage’s performance based pricing.

So how did this business adventure pan out for the hardworking boat salesmen from Ohio?

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Paul Powers of Powers RV was frustrated. His RV dealership’s website was undoubtedly an important part of his business’ success in this online day and age. That much he knew. But with a blend of high end Sportchassis tow vehicles, assorted trailer offerings, and even traditional Motorhome and towable RV’s, finding a website solution flexible enough seemed impossible. Problem one.

As if finding a management solution to handle his unique blend of inventory wasn’t difficult enough, getting consumers to find and engage his dealership website was also of upmost importance…

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As a current customer and user of the MyRVAdvantage dealer website solution, RV Connections in Panama City, FL was content with managing and updating their dealership website. However, when the dealer was recently approached at a networking meeting about the true status of their site’s performance, Neal Stewart and his staff took a long look at the dealer site and its productivity. After recently starting on to the new marketbridge program with MyRVAdvantage, Neal approached the team at MyRVAdvantage for some assistance. With several options for optimization being offered, and unsure of how to best approach making improvements economically, the dealer had a simple concern: Can we increase the visibility of the RV Connections website for our brands and target market?

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Rick Osburn of RV Repos Unlimited (formerly The Family RV Center in Statesville, NC) had a problem. A shift in their dealership’s business plan was causing big inventory headaches on their dealership website. As a longtime customer of MyRVAdvantage, Rick turned to his web experts for a solution.

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As a long time MyRVAdvantage customer (Tom is our very first customer) we've been through a lot of software, solutions, upgrade and changes with each other over the years.  Recently, Tom began working with us very directly to solve some of his online lead problems.  Like many stores, he had hired people in to handle these leads or distributed them throughout his sales organization.  But also like many dealer's these leads were often not handled well or at all.  Additionally, even though Stinnett RV was on a service program from MyRVAdvantage and could generate top ranking pages on the products they carried conversions from visitors to customers was low.

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  Let’s face it, most of the time we’re looking for any way we can to cut steps out of a process.  Save a little here, scrimp a little there.  Anything we can find to automate and remove people from the process.  Inventory has long been one of those areas where not re-keying information about your inventory is the automation Holy Grail for RV Dealers.  Not so fast.  Read the descriptions below and tell me which one you’re more interested in asking for more information on.

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MyRVAdvantage announced today that it will begin offering Performance Pricing to all current & new customers as part of the SalesBridge program. SalesBridge gives dealers a complete turn key Online Marketing & Business Development Department which when combined with Performance Pricing ensures dealers only pay for what they actually get for leads.

As part of the MyRVAdvantage SalesBridge program dealers get a package of rich services; a MyRVAdvantage website for their dealership, live online chat agents, a Lead Delivery System, ongoing Lead Cultivation through eMarketing, Engagement Marketing through the sales process and for those customers who purchase at the end up to 18 months of ongoing Loyalty Marketing along with analytics, reporting, search engine optimization and weekly support from dedicated Account Managers.

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Windows Live Writer makes managing your website content with MyRVAdvantage much easier than ever before.  This free downloadable tool from Microsoft, which was originally designed for bloggers, is now integrated with MyRVAdvantage modules making writing content and publishing photos, videos, and laying complex pages on MyRVAdvantage websites as simple as using Word or Publisher and then clicking the “publish “button.

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In my last post, I talked about our latest website updates which allowed you to post to your MyRVAdvantage website using Desktop applications like Word 2007 and Windows Live Writer.  Formatting, adding images, layout out posts and much more as possible using Windows Live Writer.  For example, I posted this information using Windows Live Writer.

In this post I'll show you how to connect Windows Live Writer to your MyRVAdvantage website.

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If someone walks in the front door of your dealership and asks to see a Keystone Montana, are you going to show them all of your used Class C Motorhomes first right?  Of course not!  So why do that on your website?  IntelliSite provides the intelligence to “see” what a consumers was searching for when they arrived at your homepage and dynamically targets the most relevant promotions and even featured inventory specifically based on that visitors interests.

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Our new Showroom module provides our customers with an easy to use, simply to manage, quick & painless way to market their inventory and make it look great on their site all while improving the way customers interact, search and ultimately find the unit they want.  After all, it’ about selling RVs not software and uploads. 

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Seems like we’re always too busy to work on our own website around here.  Well….after a long caffeine fueled effort, we’re been able to finally get our act together long enough to create a new site for MyRVAdvantage.  Cobbler’s Shoes?  You bet. 

We’re hoping the new site will help us stay connected with customers, partners and each other better than in the past. 

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