We’re pretty proud of the fact that our MarketBridge program can see a 20% closing ratio in the store to those prospects we converted into leads.  But what happens to the other 80%?  What about the walk-ins and show leads?  Who’s following up with the couple who came in “just to look”?  Let’s be honest, most of the time this is left up to the salesperson and more often than not – if they don’t buy today they get put in the “tickler” file.   But, is this communication effective?  Is it consistant?  Does it carry the message of the dealership?  What happens if the salesperson leaves, or forgets?

A survey conducted by John Mancinelli showed that 75% of the people who visited a dealership and did not purchase would indeed purchase within 18 months.

Not everyone is ready to buy.  They may be interested, they may be qualified but because so many factors need to align for that lead to make a purchase and become a customer. 

MarketBridge Cultivation is designed to take the 80% that don’t buy today and cultivate them through planned, consistent communication so they are ready to buy tomorrow.