Keeping touch with your existing customers.
Our MarketBridge Customer Cultivation programs are designed to help dealers not only stay in touch with customers long after the purchase, but deliver a fire & forget communication plan that’s designed to generate parts & accessories sales early in the life cycle, maintenance work in the middle and then get the customer ready for another purchase at the end. Our program uses the information already collected by the dealer during the sale and delivers a one–to-one email marketing campaign to that customer over the next five years. The cost of the dealer is nothing to put customers on the plan – it’s part of our overall MarketBridge program.
The average lifestyle RVer purchases another RV every five years.
If we can communicate to that customer over a long time period and turn them back into a customer for the dealer then we charge the same as if we generated that lead off the dealer’s website. And we can track and measure progress for that customers through their lifecycle.
We offer a number of “out of the box” loyalty communication plans to help dealers get up and running quickly. Programs can also be customized and tailored for specific needs*.
It’s a great way to ensure that your customers are being communicated with long after the sale (and maybe salesperson) in a way that maximizes sales for your store now and when that customer is ready to purchase again.