The maze of online marketing options facing RV Dealers today is daunting; SEO, Websites, eMarketing, AdWords, Banner Ads, Video, Features, Mobile (and these are just some of the top level categories) are topics that are typically way outside of most dealership’s comfort zones let alone and area of expertise. 

But as more and more dealerships move their marketing dollars away from traditional advertising and into online marketing they are beginning to ask questions about where they are in comparison to other dealers, where they should be and most importantly; how to get there.  To help our customers navigate this maze of online marketing options (of which there are many) we’ve created a Simple, Ten Step eMarketing Strategy that literally any RV Dealership can use to determine where they are right now, where they want to be and how to get there from here.

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Cobbler’s Shoes For as much time as we spend on our customer’s websites, it seems we’re always neglecting our own.  “Yeah, yeah, I’ll get to that right after I finished this up for customer X”.  Our last redesign was a good first step and ...

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In the coming months you’re going to be hearing a lot from us about helping you to attract, engage, convert and cultivate customer relationships in 2010, all performance programs that are designed to help you sell more by turning anonymous prospects into happy loyal customers.  But there is one area where we consistently spot opportunity for dealers to increase revenue without increasing costs. – customer loyalty.

We all know we should do it.  Customer retention and lifetime value are well documented opportunities in the RV business.   Customers who stay in the lifestyle typically trade every five years and cost 1/5th to 1/10th as much to sell as a brand new customers.  But we rarely do it well – if at all. 

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Strong Online Trends Reinforce Industry Optimism.

Louisville, Kentucky – December 15th 2009:  MyRVAdvantage reported today that both average web traffic and qualified leads generated across all MyRVAdvantage customers is up significantly compared to the same time last year.  “Dealer website traffic was up at least 10% and as much as 54% for both October and November and qualified leads generated are up 32% for October and 23% for November 2009 over the same months last year” said Steven Webster, Vice President and Co-Owner of MyRVAdvantage.  “Our initial data for December shows a slighter lower increase but follows the same trend line.”

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It seems like RV dealers are getting hammered these days by marketing, web and search engine optimization companies telling them how bad their website’s Search Engine Optimization (SEO) is performing and promising them amazing improvements.  Almost daily we’re hearing from customers who went to a seminar or 20 group meeting where another dealer or a vendor pulled up their Alexa rankings or searched for “RV Dealer” and proceeded to lampoon the unsuspecting dealer’s traffic and rankings in front of their peers.  Oh, and for a small fee, they can “fix” all of that for you.  One of our customers pulled inbound phone reports and figured out that they received 367 calls about websites, online marketing or SEO in one year.  That’s more than one call every day! 

So how are you supposed to learn the truth when you’re being bombarded by companies telling you what you’re doing is just terrible and they can help you “fix it” all (for a fee)? It’s actually easier than you think! With just a few fundamentals, you can decide for yourself if you’re on the right path or not.

 

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