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There is always a lot of talk about Rich Media, specifically video, when working with our clients. As with any tool, Rich Media (pictures, video, audio) must be used properly for the best result. There is a correct way to use Rich Media within a dealership’s website and well…a no...
“Yes, that is Roy Rogers and his horse TRIGGER! Sorry…I couldn’t resist. Yeah, I know… Ok, back to business. We all get about 5 million email per day. The key to our increasing our email marketing efforts is Triggered email. MyRVAdvantage has very sophisticated email products that can deliver full fire and forget triggered email marketing campaigns…and I promise, it won’t involve a horse. Call me and let me walk you through our offering…it can dramatically help your online marketing efforts.
- Paul O’Daniel
When I teach email marketing, I always explain that there are two main "flavors" of commercial email messages: (1) broadcast email—a uniform message sent to everyone on the list, and (2) triggered email—a message triggered by an event, time, or an action sent to a specific person for a specific reason.
Although you can segment your list and version your broadcast campaigns to specified groups with different offers and creative for, say, men vs. women, the real power of personalization and relevance lies in trigger-based email.
“I found a nice article I would like to share. It is about connecting your online marketing efforts to your offline sales. There are a number of Registered Consumer features in the MyRVAdvantage website products that can tie directly into our Simple CRM. Enjoy the Read!”
“ If your company has conversions that occur offline, either on the phone or at a brick and mortar store, you need to understand if those offline conversions are a result of your online advertising. If you don't figure this out, you're undervaluing your advertising, which leads to poor optimization decisions.
Rather than trust the myriad studies done by search engines and other third parties about the impact of online advertising to offline conversions, you need to implement a system that truly ties your online ad spend to your offline conversions. What most marketers don't realize is that some simple techniques actually allow you to do this.
You’ve had time to immerse yourself in social media and test its various tools; now it’s time to make them work for you.
I was recently introduced to the concept of QR Codes by one of our longtime customers. They had an idea to put QR Code Stickers on all of their RVs and on the printable spec sheets generated from the website and even on individual web pages for every unit; effectively linking anyone who scanned the ...
“As the selling season begins to wind down for many dealers, it is a good time to reexamine and rethink what you have been doing on the web and other marketing mediums. This article is excellent and is a must read!”
With social media usage and marketing efforts growing by leaps and bounds, it’s not only important for your small business to be on social media – it’s important to say the right thing. How can you tell when you are saying the right thing?
Here are some of my tried and true tips for improving what you say – and therefore the engagement and resulting sales – from social and new media marketing.