Category: Social Networking

Make it easy for visitors to share your website on their favorite social networks and websites with our New Social Sharing Icons module

You’ve had time to immerse yourself in social media and test its various tools; now it’s time to make them work for you.

The past few years have seen some spectacular changes in the technology that embeds itself in our daily lives. The perfect storm of social media, smart phones and location awareness is only beginning to take full effect. We’ve gazed into crystal ball and considered how we think these technologies will combine to become such an established fabric of our lives that in the next few years what we’ve written here won’t be considered amazing at all.

It's no doubt that more and more marketers are reaping the value of social media. Being involved with social directly increases brand awareness, leads, sales, and traffic and indirectly affects search rankings via back links and company mentions in content.

Still, tracking and monitoring social efforts remains a challenge, and turning followers into qualified sales leads becomes another. These points, unfortunately, prevent many companies from harnessing the true value and benefit of social media.