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“Yes, that is Roy Rogers and his horse TRIGGER! Sorry…I couldn’t resist. Yeah, I know… Ok, back to business. We all get about 5 million email per day. The key to our increasing our email marketing efforts is Triggered email. MyRVAdvantage has very sophisticated email products that can deliver full fire and forget triggered email marketing campaigns…and I promise, it won’t involve a horse. Call me and let me walk you through our offering…it can dramatically help your online marketing efforts.
- Paul O’Daniel
When I teach email marketing, I always explain that there are two main "flavors" of commercial email messages: (1) broadcast email—a uniform message sent to everyone on the list, and (2) triggered email—a message triggered by an event, time, or an action sent to a specific person for a specific reason.
Although you can segment your list and version your broadcast campaigns to specified groups with different offers and creative for, say, men vs. women, the real power of personalization and relevance lies in trigger-based email.
“I found a nice article I would like to share. It is about connecting your online marketing efforts to your offline sales. There are a number of Registered Consumer features in the MyRVAdvantage website products that can tie directly into our Simple CRM. Enjoy the Read!”
“ If your company has conversions that occur offline, either on the phone or at a brick and mortar store, you need to understand if those offline conversions are a result of your online advertising. If you don't figure this out, you're undervaluing your advertising, which leads to poor optimization decisions.
Rather than trust the myriad studies done by search engines and other third parties about the impact of online advertising to offline conversions, you need to implement a system that truly ties your online ad spend to your offline conversions. What most marketers don't realize is that some simple techniques actually allow you to do this.
You’ve had time to immerse yourself in social media and test its various tools; now it’s time to make them work for you.
“As the selling season begins to wind down for many dealers, it is a good time to reexamine and rethink what you have been doing on the web and other marketing mediums. This article is excellent and is a must read!”
Ok, don’t let the fancy title lose you too fast! This is actually a good article and worth the read. Lots of my clients who want to use our integrated blogging tools to help drive site traffic, improve SEO and engage their customers and prospects ask, “How can we succeed with Blogging and how do we blog- what does it really mean”? This article is a good first step!
-Paul O’Daniel
To create a social media content strategy that will work for your business you can think about it in simple terms. One word. Six characters. Begins with C.
C-O-M-M-I-T
This is a really nice and to the point article about the importance of a simple one-to-one Welcome Email to your new prospects and customers. This ties in beautifully with the integrated MyRVAdvantage email campaign product we have recently launched! We can build follow-up marketing plans, all based around timing and specifics, including Unit Type, Brand, etc…and it all just happens!
Offers within welcome e-mails result in significantly higher transaction rates than those within bulk messages, according to research released October 19 by Experian Marketing Services.
The past few years have seen some spectacular changes in the technology that embeds itself in our daily lives. The perfect storm of social media, smart phones and location awareness is only beginning to take full effect. We’ve gazed into crystal ball and considered how we think these technologies will combine to become such an established fabric of our lives that in the next few years what we’ve written here won’t be considered amazing at all.
With social media usage and marketing efforts growing by leaps and bounds, it’s not only important for your small business to be on social media – it’s important to say the right thing. How can you tell when you are saying the right thing?
Here are some of my tried and true tips for improving what you say – and therefore the engagement and resulting sales – from social and new media marketing.