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“Yes, that is Roy Rogers and his horse TRIGGER! Sorry…I couldn’t resist. Yeah, I know… Ok, back to business. We all get about 5 million email per day. The key to our increasing our email marketing efforts is Triggered email. MyRVAdvantage has very sophisticated email products that can deliver full fire and forget triggered email marketing campaigns…and I promise, it won’t involve a horse. Call me and let me walk you through our offering…it can dramatically help your online marketing efforts.
- Paul O’Daniel
When I teach email marketing, I always explain that there are two main "flavors" of commercial email messages: (1) broadcast email—a uniform message sent to everyone on the list, and (2) triggered email—a message triggered by an event, time, or an action sent to a specific person for a specific reason.
Although you can segment your list and version your broadcast campaigns to specified groups with different offers and creative for, say, men vs. women, the real power of personalization and relevance lies in trigger-based email.
“I found a nice article I would like to share. It is about connecting your online marketing efforts to your offline sales. There are a number of Registered Consumer features in the MyRVAdvantage website products that can tie directly into our Simple CRM. Enjoy the Read!”
“ If your company has conversions that occur offline, either on the phone or at a brick and mortar store, you need to understand if those offline conversions are a result of your online advertising. If you don't figure this out, you're undervaluing your advertising, which leads to poor optimization decisions.
Rather than trust the myriad studies done by search engines and other third parties about the impact of online advertising to offline conversions, you need to implement a system that truly ties your online ad spend to your offline conversions. What most marketers don't realize is that some simple techniques actually allow you to do this.
“As the selling season begins to wind down for many dealers, it is a good time to reexamine and rethink what you have been doing on the web and other marketing mediums. This article is excellent and is a must read!”
The past few years have seen some spectacular changes in the technology that embeds itself in our daily lives. The perfect storm of social media, smart phones and location awareness is only beginning to take full effect. We’ve gazed into crystal ball and considered how we think these technologies will combine to become such an established fabric of our lives that in the next few years what we’ve written here won’t be considered amazing at all.
With social media usage and marketing efforts growing by leaps and bounds, it’s not only important for your small business to be on social media – it’s important to say the right thing. How can you tell when you are saying the right thing?
Here are some of my tried and true tips for improving what you say – and therefore the engagement and resulting sales – from social and new media marketing.
It's no doubt that more and more marketers are reaping the value of social media. Being involved with social directly increases brand awareness, leads, sales, and traffic and indirectly affects search rankings via back links and company mentions in content.
Still, tracking and monitoring social efforts remains a challenge, and turning followers into qualified sales leads becomes another. These points, unfortunately, prevent many companies from harnessing the true value and benefit of social media.
In the coming months you’re going to be hearing a lot from us about helping you to attract, engage, convert and cultivate customer relationships in 2010, all performance programs that are designed to help you sell more by turning anonymous prospects into happy loyal customers. But there is one area where we consistently spot opportunity for dealers to increase revenue without increasing costs. – customer loyalty.
We all know we should do it. Customer retention and lifetime value are well documented opportunities in the RV business. Customers who stay in the lifestyle typically trade every five years and cost 1/5th to 1/10th as much to sell as a brand new customers. But we rarely do it well – if at all.
As business owners, marketing geniuses and salespeople, we all want to tell you about ourselves. We want you to visit our website, read our blog, “friend” us on facebook and follow our Twitter feeds on your iPhone. I think we all know that the marketing game has changed and social networking tools are here to stay. Many of our dealers now have facebook pages and twitter accounts that we maintain for them as part of our “Attract” strategy and they can be very effective for connecting your store to a new audience. But how to you get people to follow you or be your facebook “friend” or even know about your last blog post if you don’t tell them about it?
There is a solution staring you in the face. It’s been there all along and it’s plain, old, low tech, email.
The SEO (Search Engine Optimization) engine built into the MyRVAdvantage web platform is designed to deliver terrific search engine rankings right “out of the box”. By using our “built in” SEO Engine we’ve seen our dealer’s rankings improve within weeks of switching platforms or targeting specific keywords, increasing relevant traffic and increasing the leads generated from their website.
In my last post, I talked about our latest website updates which allowed you to post to your MyRVAdvantage website using Desktop applications like Word 2007 and Windows Live Writer. Formatting, adding images, layout out posts and much more as possible using Windows Live Writer. For example, I posted this information using Windows Live Writer.
In this post I'll show you how to connect Windows Live Writer to your MyRVAdvantage website.