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There is always a lot of talk about Rich Media, specifically video, when working with our clients. As with any tool, Rich Media (pictures, video, audio) must be used properly for the best result. There is a correct way to use Rich Media within a dealership’s website and well…a no...
“Yes, that is Roy Rogers and his horse TRIGGER! Sorry…I couldn’t resist. Yeah, I know… Ok, back to business. We all get about 5 million email per day. The key to our increasing our email marketing efforts is Triggered email. MyRVAdvantage has very sophisticated email products that can deliver full fire and forget triggered email marketing campaigns…and I promise, it won’t involve a horse. Call me and let me walk you through our offering…it can dramatically help your online marketing efforts.
- Paul O’Daniel
When I teach email marketing, I always explain that there are two main "flavors" of commercial email messages: (1) broadcast email—a uniform message sent to everyone on the list, and (2) triggered email—a message triggered by an event, time, or an action sent to a specific person for a specific reason.
Although you can segment your list and version your broadcast campaigns to specified groups with different offers and creative for, say, men vs. women, the real power of personalization and relevance lies in trigger-based email.
“I found a nice article I would like to share. It is about connecting your online marketing efforts to your offline sales. There are a number of Registered Consumer features in the MyRVAdvantage website products that can tie directly into our Simple CRM. Enjoy the Read!”
“ If your company has conversions that occur offline, either on the phone or at a brick and mortar store, you need to understand if those offline conversions are a result of your online advertising. If you don't figure this out, you're undervaluing your advertising, which leads to poor optimization decisions.
Rather than trust the myriad studies done by search engines and other third parties about the impact of online advertising to offline conversions, you need to implement a system that truly ties your online ad spend to your offline conversions. What most marketers don't realize is that some simple techniques actually allow you to do this.
“As the selling season begins to wind down for many dealers, it is a good time to reexamine and rethink what you have been doing on the web and other marketing mediums. This article is excellent and is a must read!”
Ok, don’t let the fancy title lose you too fast! This is actually a good article and worth the read. Lots of my clients who want to use our integrated blogging tools to help drive site traffic, improve SEO and engage their customers and prospects ask, “How can we succeed with Blogging and how do we blog- what does it really mean”? This article is a good first step!
-Paul O’Daniel
To create a social media content strategy that will work for your business you can think about it in simple terms. One word. Six characters. Begins with C.
C-O-M-M-I-T
This is a really nice and to the point article about the importance of a simple one-to-one Welcome Email to your new prospects and customers. This ties in beautifully with the integrated MyRVAdvantage email campaign product we have recently launched! We can build follow-up marketing plans, all based around timing and specifics, including Unit Type, Brand, etc…and it all just happens!
Offers within welcome e-mails result in significantly higher transaction rates than those within bulk messages, according to research released October 19 by Experian Marketing Services.
As more and more sales begin at your website rather than at your front door, keeping your website up to date with fresh content is now a necessity more than ever. Your dealership may do a great job of hosting sales and seminars and special events but if the details never make it to your homepage then chances are they might not make it to your consumers.
Did you know that MyRVAdvantage has an incredibly robust and sophisticated email marketing module that is completely integrated into the MyRVAdvantage website programs that dealers use today? As we head into our winter season, a great number of our dealers have been asking about email marketing. Email marketing is an effective, easy, low cost way of reaching out and touching your customers, not to mention your prospects. We have found that many of our customer’s email campaigns have over a 20% open rate…and at a minimum, that translates directly to an increase to their website traffic if not store traffic.
Social Media continues to be a hot topic with our clients, both large and small. There does seem to be a lot of mystery surrounding the “How To” of Social Media. This article was a great read and it provides a real world and common sense approach to using Social Media for your dealership. Enjoy the Read.
Social media, popular Web-based technologies that let people socially interact with one another online, has changed the way small businesses communicate with customers and market products and services. Social media lets many businesses -- especially small businesses that cannot afford to launch private online communities -- interact with customers in a more personal way to build better customer relationships.
Organic Search Engine Optimization is always on top of my client’s mind. It is a very difficult topic to discuss because unlike software development, there is no real science to SEO. I came across the article and thought it was excellent. It is basically, How Not to Suck at SEO. Enjoy the Read! - Paul O’Daniel
Great content doesn't automatically earn attention, links, and traffic. There are exceptional resources, images, videos, and articles hidden across the web. They are lost in obscurity, unable to gain attention based on their own merit.
If you build it... they won't come. If you build it, they might not even care.
How do you create value, and how do you spread it across the web? And how does search engine optimization (SEO) work into that question? And how does it support the strategy as a whole?
The past few years have seen some spectacular changes in the technology that embeds itself in our daily lives. The perfect storm of social media, smart phones and location awareness is only beginning to take full effect. We’ve gazed into crystal ball and considered how we think these technologies will combine to become such an established fabric of our lives that in the next few years what we’ve written here won’t be considered amazing at all.
With social media usage and marketing efforts growing by leaps and bounds, it’s not only important for your small business to be on social media – it’s important to say the right thing. How can you tell when you are saying the right thing?
Here are some of my tried and true tips for improving what you say – and therefore the engagement and resulting sales – from social and new media marketing.
Here we go! Google Instant may change the Search game again…potentially. Thought I would share some words on the topic from those far smarter and more in the know than me.
It's no doubt that more and more marketers are reaping the value of social media. Being involved with social directly increases brand awareness, leads, sales, and traffic and indirectly affects search rankings via back links and company mentions in content.
Still, tracking and monitoring social efforts remains a challenge, and turning followers into qualified sales leads becomes another. These points, unfortunately, prevent many companies from harnessing the true value and benefit of social media.
Brands are increasingly incorporating online video to their multichannel marketing campaigns, and with good reason. Shoppers who view online videos are more likely to make purchases, indicates a new report from comScore.
There is always a lot of talk about Rich Media, specifically video, when working with our clients. As with any tool, Rich Media (pictures, video, audio) must be used properly for the best result.
There is a correct way to use Rich Media within a dealership’s website and well…a not so correct way.