Entries for 'Steven Webster'

One of the most powerful features of our platform is it's ability to allow us to mold, shape & bend it to meet the specific needs of our customers.

Easily show payments for each and every unit on your website using real data for each and every unit on your site. 

Make it easy for visitors to share your website on their favorite social networks and websites with our New Social Sharing Icons module

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides comprehensive information you need to get on the road to professional quality SEO.

You’ve had time to immerse yourself in social media and test its various tools; now it’s time to make them work for you.

I was recently introduced to the concept of QR Codes by one of our longtime customers. They had an idea to put QR Code Stickers on all of their RVs and on the printable spec sheets generated from the website and even on individual web pages for every unit; effectively linking anyone who scanned the ...

We plan to post more about the new Online Store we've adding to our Website Pro Plan but since know a lot of our customers have been asking (OK begging) us for a storefront solution for a while now we thought we'd get the word out quickly on the blog and then fill in the details a little later ...

More and more our research is showing us that customers and search engines place a value on content above all else.  Here's a great article on how to improve conversion and SEO results by spending a little time writing good copy for the products on your website http://www.smashingmagazine.com/...

Did you know that MyRVAdvantage integrates with most of the major Dealer Management System (DMS) software dealers use in their store to manage inventory and accounting?  That’s right; our Inventory Connector (included with our Website Plus Program)auto-magically moves inventory information from your accounting software to your website.  Then, once in MyRVAdvantage we give you the tools to quickly and easily add photos, video and other information to make your RV’s stand out online. 

Cookie cutter websites for dealerships are a really bad idea.  We see them often and still can’t figure out why dealers would go for them.  Yes, it’s cheap and easy and the work is done for you but is that really a good reason to water down your brand and identity on the first marketing impression you’ll make with 90% of your customers?  Why, so you don’t have to do work?

Seriously?

The maze of online marketing options facing RV Dealers today is daunting; SEO, Websites, eMarketing, AdWords, Banner Ads, Video, Features, Mobile (and these are just some of the top level categories) are topics that are typically way outside of most dealership’s comfort zones let alone and area of expertise. 

Cobbler’s Shoes For as much time as we spend on our customer’s websites, it seems we’re always neglecting our own.  “Yeah, yeah, I’ll get to that right after I finished this up for customer X”.  Our last redesign was a good first step and improvement fr...

In the coming months you’re going to be hearing a lot from us about helping you to attract, engage, convert and cultivate customer relationships in 2010, all performance programs that are designed to help you sell more by turning anonymous prospects into happy loyal customers.  But there is one area where we consistently spot opportunity for dealers to increase revenue without increasing costs. – customer loyalty.

We all know we should do it.  Customer retention and lifetime value are well documented opportunities in the RV business.   Customers who stay in the lifestyle typically trade every five years and cost 1/5th to 1/10th as much to sell as a brand new customers.  But we rarely do it well – if at all. 

Strong Online Trends Reinforce Industry Optimism.

One of our customers pulled inbound phone reports and figured out that they received 367 calls about websites, online marketing or SEO in one year.  That’s more than one call every day!

If you haven't already checked out the new features in the MyRVAdvantage Showroom Module you really should consider taking a look.  Most of our customers have already made the transition from the 3.0 Inventory Module to the new Inventory Showroom and are already taking advantage of all of the new features including; improved Search Engine Optimization (SEO), automatic human friendly URL re-writing, better looking inventory presentation, more customization over the layout and look, faster and easier inventory management, one click multi-image uploads and our newest manufacture content syndication features and more. 

As business owners, marketing geniuses and salespeople, we all want to tell you about ourselves.  We want you to visit our website, read our blog, “friend” us on facebook and follow our Twitter feeds on your iPhone.  I think we all know that the marketing game has changed and social networking tools are here to stay.  Many of our dealers now have facebook pages and twitter accounts that we maintain for them as part of our “Attract” strategy and they can be very effective for connecting your store to a new audience.  But how to you get people to follow you or be your facebook “friend” or even know about your last blog post if you don’t tell them about it? 

There is a solution staring you in the face.  It’s been there all along and it’s plain, old, low tech, email.

We knew our traffic grew and grew every month, after all it’s part of our job to help dealer’s increase their overall traffic (not to mention we have the monthly bandwidth invoices to prove it) but a careful analysis of our overall traffic revealed that our customer get A LOT of traffic. It turns out that our customers, combined, are seeing more than 2,000,000 Page Views and over 300,000 Unique Visitors every month.

Strong Sales and Operations Leader takes the Reins at MyRVAdvantage.

Louisville, October 6th 2009: MyRVAdvantage announced today that Tom Mattes has been promoted to Vice President of Sales. “Tom has been a leading force within the MyRVAdvantage team; effectively working with dealers to develop our new performance based programs and solutions while ensuring that the company delivered on sales promises, met deadlines and generated results for our customers” said Paul O’Daniel, President of MyRVAdvantage “We’re excited to see Tom take over the entire Sales and Account Management Operations and expect even bigger things in the future”

Virtual Business Development Delivers Up To 20% Closing Ratio on Pre-qualified Leads.

Louisville, September 30, 2009: MyRVAdvantage announced today that is has refocused its business as a turnkey virtual Business Development Center for dealers delivering pre-qualified leads on a pay-for-performance basis. “We began implementing a fundamental shift in our business model about a year ago,” said Steven Webster, VP of Product Development & Marketing for MyRVAdvantage. “Our Web and CRM solutions have always been among the best in the industry but in the past they could seem too complex and technical to our customers. We realized that at the end of the day dealers care about one thing – more sales. We know that ninety percent of real buyers visit the Web first so MyRVAdvantage became a dealer’s virtual Business Development Center. We create traffic and convert visitors into qualified leads, we attract new customers, engage and pre-qualify them and send dealers leads that are ready to buy today. Then we cultivate the rest so they’re ready to buy tomorrow. We simplified our approach and aligned ourselves with our customer’s goals - changing not only what we deliver, but how dealers pay for it.”

Before we can elaborate on this very important question, let's first define the word "prospect." A prospect is a suspect that has engaged with you in some way, whether it be an action taken on a web visit, a phone inquiry, etc. Your goal in this stage is to qualify this prospect to the point that you know the decision-maker and you have identified an interest level in your products and/or services. But it's more than that really.

A few years ago, many of our customers scoffed at those online RV wholesalers who sold “paper units” only on order, often shipping directly from the factory to the consumer at markups that made it very difficult to compete with on the open market.  Then, a couple of years ago, one of those dealers became the largest volume dealer for a major manufacturer.  Today with the continued tightening of floor plan financing, the evaporation of available used inventory and the public’s increasing comfort in ordering online – some of our customer are reconsidering the is this model or at least a hybrid version of it. Could this be the future of the RV dealership?

A few of our dealers are just beginning to experiment with social media sites like facebook and twitter.  Since we launched our new website a few of them noticed our twitter feed that we display on the homepage of myrvadvantage.com.  Quite frankly we were surprised anyone noticed – but good catch!  This is a new module that allows you to connect your website to your twitter account and display the last few posts right on your homepage (or any other page on your site).

Everyone is doing it;  Celebrities, news anchors, athletes and teens.  And guess what – more and more of your customers are doing it too.  What are they doing?  Tweeting on Twitter of course!  Now you may have been living under a fifth wheel lately and you might not know what Twitter actually is, how it works and what it has to do (if anything) with selling units on your lot.  We’re here to help.  This is the first in a series of articles will explain what Twitter is, how it’s used and how some dealers are already using it to market their dealerships.  We’ll also include some real world examples along with some do’s and don’t to keep you on track.

The SEO (Search Engine Optimization) engine built into the MyRVAdvantage web platform is designed to deliver terrific search engine rankings right “out of the box”.  By using our “built in” SEO Engine we’ve seen our dealer’s rankings improve within weeks of switching platforms or targeting specific keywords, increasing relevant traffic and increasing the leads generated from their website.

LOUISVILLE KY – MyRVAdvantage, a leading provider of Business Development Services for dealerships has acquired the niche social networking website ThisOldRV.com.  ThisOldRV.com was started four years ago as a simple forum that connected owners of Classic Motorhomes.  It has continually expanded over the years to include the owners of different and newer types of RVs as well as people looking for advice on everything from RV Maintenance to campground reviews and more.

  Let’s face it, most of the time we’re looking for any way we can to cut steps out of a process.  Save a little here, scrimp a little there.  Anything we can find to automate and remove people from the process.  Inventory has long been one of those areas where not re-keying information about your inventory is the automation Holy Grail for RV Dealers.  Not so fast.  Read the descriptions below and tell me which one you’re more interested in asking for more information on.

MyRVAdvantage announced today that it will begin offering Performance Pricing to all current & new customers as part of the SalesBridge program. SalesBridge gives dealers a complete turn key Online Marketing & Business Development Department which when combined with Performance Pricing ensures dealers only pay for what they actually get for leads.

As part of the MyRVAdvantage SalesBridge program dealers get a package of rich services; a MyRVAdvantage website for their dealership, live online chat agents, a Lead Delivery System, ongoing Lead Cultivation through eMarketing, Engagement Marketing through the sales process and for those customers who purchase at the end up to 18 months of ongoing Loyalty Marketing along with analytics, reporting, search engine optimization and weekly support from dedicated Account Managers.

Windows Live Writer makes managing your website content with MyRVAdvantage much easier than ever before.  This free downloadable tool from Microsoft, which was originally designed for bloggers, is now integrated with MyRVAdvantage modules making writing content and publishing photos, videos, and laying complex pages on MyRVAdvantage websites as simple as using Word or Publisher and then clicking the “publish “button.

In my last post, I talked about our latest website updates which allowed you to post to your MyRVAdvantage website using Desktop applications like Word 2007 and Windows Live Writer.  Formatting, adding images, layout out posts and much more as possible using Windows Live Writer.  For example, I posted this information using Windows Live Writer.

In this post I'll show you how to connect Windows Live Writer to your MyRVAdvantage website.

If someone walks in the front door of your dealership and asks to see a Keystone Montana, are you going to show them all of your used Class C Motorhomes first right?  Of course not!  So why do that on your website?  IntelliSite provides the intelligence to “see” what a consumers was searching for when they arrived at your homepage and dynamically targets the most relevant promotions and even featured inventory specifically based on that visitors interests.

Our new Showroom module provides our customers with an easy to use, simply to manage, quick & painless way to market their inventory and make it look great on their site all while improving the way customers interact, search and ultimately find the unit they want.  After all, it’ about selling RVs not software and uploads. 

Seems like we’re always too busy to work on our own website around here.  Well….after a long caffeine fueled effort, we’re been able to finally get our act together long enough to create a new site for MyRVAdvantage.  Cobbler’s Shoes?  You bet. 

We’re hoping the new site will help us stay connected with customers, partners and each other better than in the past.