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Cookie cutter websites for dealerships are a really bad idea. We see them often and still can’t figure out why dealers would go for them. Yes, it’s cheap and easy and the work is done for you but is that really a good reason to water down your brand and identity on the first marketing impression you’ll make with 90% of your customers? Why, so you don’t have to do work?
Seriously?
The past few years have seen some spectacular changes in the technology that embeds itself in our daily lives. The perfect storm of social media, smart phones and location awareness is only beginning to take full effect. We’ve gazed into crystal ball and considered how we think these technologies will combine to become such an established fabric of our lives that in the next few years what we’ve written here won’t be considered amazing at all.
With social media usage and marketing efforts growing by leaps and bounds, it’s not only important for your small business to be on social media – it’s important to say the right thing. How can you tell when you are saying the right thing?
Here are some of my tried and true tips for improving what you say – and therefore the engagement and resulting sales – from social and new media marketing.
Here we go! Google Instant may change the Search game again…potentially. Thought I would share some words on the topic from those far smarter and more in the know than me.
It's no doubt that more and more marketers are reaping the value of social media. Being involved with social directly increases brand awareness, leads, sales, and traffic and indirectly affects search rankings via back links and company mentions in content.
Still, tracking and monitoring social efforts remains a challenge, and turning followers into qualified sales leads becomes another. These points, unfortunately, prevent many companies from harnessing the true value and benefit of social media.
Brands are increasingly incorporating online video to their multichannel marketing campaigns, and with good reason. Shoppers who view online videos are more likely to make purchases, indicates a new report from comScore.
There is always a lot of talk about Rich Media, specifically video, when working with our clients. As with any tool, Rich Media (pictures, video, audio) must be used properly for the best result.
There is a correct way to use Rich Media within a dealership’s website and well…a not so correct way.