The Beginner's Guide to SEO

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides comprehensive information you need to get on the road to professional quality SEO. Originally published on SEOMOZ.com , The Beginner's Guide to SEO is THE best way to learn more about SEO, what it means to your business and how to get better at it.  We've republished the first paragraph below along with a link to the original article.  A highly recommended read for anyone interested in improving SEO in their dealership

The Beginner's Guide to Search Engine Optimization (SEO) is an in depth tutorial on how search engines work that covers the fundamental strategies that make websites search engine friendly. To download your copy of the world’s most read guide on SEO, join the community of SEOmoz PRO members.

What is Search Engine Optimization?

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

This guide is designed to describe all areas of SEO - from discovery of the terms and phrases that will generate traffic, to making a site search engine friendly, to building the links and marketing the unique value of the site/organization's offerings. Don't worry, if you are confused about this stuff, you are not alone.

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