Are You a “Me Too” Dealership? Differentiate or Die!

Cookie cutter websites for dealerships are a really bad idea.  We see them often and still can’t figure out why dealers would go for them.  Yes, it’s cheap and easy and the work is done for you but is that really a good reason to water down your brand and identity on the first marketing impression you’ll make with 90% of your customers?  Why, so you don’t have to do work?

Seriously?

Let me ask this another way.  If you’re going head to head with another dealership in your region would you put up a billboard that looks exactly like theirs?  Would you build your store to match theirs, layout your lot, carry the same lines?  Then why do exactly that with your website?

Market differentiation is critical in today’s marketplace

OK sure, websites need common elements to be websites; navigation, links, your logo, graphics and for dealer specials and promotions inventory and search….but the ability to deliver all of that in a package that your customers find easy to use while positioning the uniqueness and differences that make you, well YOU….that is what separates a great dealership’s website from the herd of “me too” players.

Setting yourself apart from the competition is critical in today's highly competitive market.  You would never pay for a billboard or build your dealership to look just like the dealer down the street...but that's exactly what many dealers do online by settling for cookie-cutter websites that focus on "setup efficiency" over "sales effectiveness".

Did you know 90% of your customers will visit your site before they visit your store?

A dealership's website is the new storefront and yours has about 30 seconds to make a positive impression on your prospects. What impression is your website making - deal maker or deal breaker?

Does your website reflect your dealership?  Your brand?  Your Identity? 

Every website we build is custom tailored to your dealership based on the identity and brand you've worked hard to establish for yourself over the years.  With our cutting edge design tools we can literally take an idea from the back of a napkin or an old photograph and turn it into the online version of your store.  And we can do it quickly and professionally so you look like you and not the guy down the street.

Get a Custom Site without the Custom Price

Up until now "custom" roughly translated into "this is gonna cost so much your head will spin."  But with our new design tools combined with our in-house designer we can deliver a unique look that only your dealership will have. Our designs aren't created by some $4 an hour offshore web designer with a "Photoshop for Dummies" book, but by one of our co-founders with years of design experience who works with you directly to deliver your custom site from the ground up.  We deliver custom websites at prices below what you'll pay for one of those "me too" cookie cutter sites...and even our lowest price plans include a custom design.

See Some Real World Examples and Learn More

Wanna see some real examples of dealers you probably know?  Click on the play button to get a walkthrough of several custom designs with our co-founder and designer Steven Webster.

Get a Custom Website Designed for Your Dealership

For more information call Steven Webster at (502) 212-1216 x 111 or Paul O'Daniel at (502) 212-1216 x 101 or email us at info@myrvavantage.com.