MyRVAdvantage Introduces Performance Pricing for SalesBridge

MyRVAdvantage announced today that it will begin offering Performance Pricing to all current & new customers as part of the SalesBridge program. SalesBridge gives dealers a complete turn key Online Marketing & Business Development Department which when combined with Performance Pricing ensures dealers only pay for what they actually get for leads.

As part of the MyRVAdvantage SalesBridge program dealers get a package of rich services; a MyRVAdvantage website for their dealership, live online chat agents, a Lead Delivery System, ongoing Lead Cultivation through eMarketing, Engagement Marketing through the sales process and for those customers who purchase at the end up to 18 months of ongoing Loyalty Marketing along with analytics, reporting, search engine optimization and weekly support from dedicated Account Managers.

How Does It Work?

MyRVAdvantage customer get access to all of our products and services including account management, website maintenance, search engine optimization, online live  chat, our lead delivery system and more.  Any monthly hosting and/or services fees are eliminated in favor of a pay per lead, performance only program. 

What are the Benefits?

Performance Pricing is designed to ensure that MyRVAdvantage customers can accomplish three major goals:

• Focus on Lead Generation, Cultivation and Customer Loyalty.  Because MyRVAdvantage’s fees are based entirely on the leads generated and accepted by the dealership everything we do becomes focused on improving not only the quantity but the quality of the leads begin generated. 
  
• Aligns MyRVAdvantage with Dealers.  In the past, MyRVAdvantage Web Services centered on content management, search engine optimization and online promotions but without a specific goal.  Now we still perform all of the services a dealership previously received – but they are in complete alignment with goals of the dealership.  Put simply – we’re both on the same side of the table.
  
• Allows Dealers to Control Expenses and Connect them to Real Value.  Because Performance Pricing is based on what a dealer wants to spend each month they are in complete control of their budget and by connecting this budget to real leads and sales there is a very clear connection between what a dealership spends for these leads and what they generate in income and profit.

What about Results?

On average we see about a 20% closing ratio on the leads we generate for our customers.  Based on what a customer pays for that lead and the average profit per sale that equates to an estimated 355% return on investment on your marketing dollar.

What Does It Cost?

We charge a straight $50 per qualified lead.  Dealers can control overall costs by setting caps on monthly fees.  For example a dealer might only want to spend $250 a month on the program.  We’ll generate five leads for that dealership and based on the average closing ratios that dealer should close one of those leads.  MyRVAdvantage will continue to cultivate the other four over an 12 month period and loyalty market to the one who bought for an additional 18 months after the sale.