Don’t Let Your Accounting Department Sell Your RVs

Let’s face it, most of the time we’re looking for any way we can to cut steps out of a process.  Save a little here, scrimp a little there.  Anything we can find to automate and remove people from the process.  Inventory has long been one of those areas where not re-keying information about your inventory is the automation Holy Grail for RV Dealers.  Not so fast.  Read the descriptions below and tell me which one you’re more interested in asking for more information on.

Description from an actual customer’s website:

Moving To Montana Pkg Value Package Wire & Frame For 2nd Ac Aluminum Wheels W/ Equaflex Susp Free Standing Dinette Winterization Rvia Temporary Fuel Charge

OK, now what about this one:

Go anywhere, do anything and enjoy every minute of it in comfort and style in this quality built Keystone Montana Fifth Wheel.  For the couple or family who wants to take it all in in comfort and style this Montana has it all.  Aluminum Wheel Package not only looks good, it last longer too.  Keystone’s Equaflex Suspension will ensure the contents of your Montana arrive safe and sound with you.  Enjoy a meal or work on your laptop around the free standing dinette.  This one is even expandable and is pre-wired and already framed up for a second AC unit. 

We have special pricing available right now and this one will not last long in the Louisville area at this price so call today 1-800-555-1234.

A little better?  Yeah, we thought so too.  What was the difference?  Well one was automatically created from accounting data and the other one was actually written – by a person – with a brain and a knack for marketing an RV online.

Now, don’t get us wrong.  Having pretty much invented the automated inventory connector five years ago [software that pulls inventory data from your accounting system like IDS or Galaxy and pushes it up to your website], we’re quite possibly the biggest enabler of these bad descriptions around.  So why did we do it this way then?  Simple; it was easy and solved a problem for our customers at the time, taking steps out of the process and giving dealer’s a “enter once and forget about it”.

But two things have changed significantly since then; our buying public however have become more sophisticated and expect more details and most importantly, search engine optimization has evolved to a point where exact description help get a dealer’s units found.

So what do we do?  Well, sort of a combination of sorts.  First, we’ll still import your inventory information to help save time, but, we’ve added an easy to use description editor that makes it “one step easy” to update your unit description while you’re uploading unit images.  It’s as simple as adding in a little more information, making the description sound like a human actually wrote it.