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There is always a lot of talk about Rich Media, specifically video, when working with our clients. As with any tool, Rich Media (pictures, video, audio) must be used properly for the best result. There is a correct way to use Rich Media within a dealership’s website and well…a no...
“Yes, that is Roy Rogers and his horse TRIGGER! Sorry…I couldn’t resist. Yeah, I know… Ok, back to business. We all get about 5 million email per day. The key to our increasing our email marketing efforts is Triggered email. MyRVAdvantage has very sophisticated email products that can deliver full fire and forget triggered email marketing campaigns…and I promise, it won’t involve a horse. Call me and let me walk you through our offering…it can dramatically help your online marketing efforts.
- Paul O’Daniel
When I teach email marketing, I always explain that there are two main "flavors" of commercial email messages: (1) broadcast email—a uniform message sent to everyone on the list, and (2) triggered email—a message triggered by an event, time, or an action sent to a specific person for a specific reason.
Although you can segment your list and version your broadcast campaigns to specified groups with different offers and creative for, say, men vs. women, the real power of personalization and relevance lies in trigger-based email.
“I found a nice article I would like to share. It is about connecting your online marketing efforts to your offline sales. There are a number of Registered Consumer features in the MyRVAdvantage website products that can tie directly into our Simple CRM. Enjoy the Read!”
“ If your company has conversions that occur offline, either on the phone or at a brick and mortar store, you need to understand if those offline conversions are a result of your online advertising. If you don't figure this out, you're undervaluing your advertising, which leads to poor optimization decisions.
Rather than trust the myriad studies done by search engines and other third parties about the impact of online advertising to offline conversions, you need to implement a system that truly ties your online ad spend to your offline conversions. What most marketers don't realize is that some simple techniques actually allow you to do this.
One of the most powerful features of our platform is it's ability to allow us to mold, shape & bend it to meet the specific needs of our customers.
Easily show payments for each and every unit on your website using real data for each and every unit on your site.
Make it easy for visitors to share your website on their favorite social networks and websites with our New Social Sharing Icons module
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides comprehensive information you need to get on the road to professional quality SEO.
You’ve had time to immerse yourself in social media and test its various tools; now it’s time to make them work for you.
I was recently introduced to the concept of QR Codes by one of our longtime customers. They had an idea to put QR Code Stickers on all of their RVs and on the printable spec sheets generated from the website and even on individual web pages for every unit; effectively linking anyone who scanned the ...
We plan to post more about the new Online Store we've adding to our Website Pro Plan but since know a lot of our customers have been asking (OK begging) us for a storefront solution for a while now we thought we'd get the word out quickly on the blog and then fill in the details a little later ...
More and more our research is showing us that customers and search engines place a value on content above all else. Here's a great article on how to improve conversion and SEO results by spending a little time writing good copy for the products on your website http://www.smashingmagazine.com/...
“As the selling season begins to wind down for many dealers, it is a good time to reexamine and rethink what you have been doing on the web and other marketing mediums. This article is excellent and is a must read!”
Ok, don’t let the fancy title lose you too fast! This is actually a good article and worth the read. Lots of my clients who want to use our integrated blogging tools to help drive site traffic, improve SEO and engage their customers and prospects ask, “How can we succeed with Blogging and how do we blog- what does it really mean”? This article is a good first step!
-Paul O’Daniel
To create a social media content strategy that will work for your business you can think about it in simple terms. One word. Six characters. Begins with C.
C-O-M-M-I-T
This is a really nice and to the point article about the importance of a simple one-to-one Welcome Email to your new prospects and customers. This ties in beautifully with the integrated MyRVAdvantage email campaign product we have recently launched! We can build follow-up marketing plans, all based around timing and specifics, including Unit Type, Brand, etc…and it all just happens!
Offers within welcome e-mails result in significantly higher transaction rates than those within bulk messages, according to research released October 19 by Experian Marketing Services.
As more and more sales begin at your website rather than at your front door, keeping your website up to date with fresh content is now a necessity more than ever. Your dealership may do a great job of hosting sales and seminars and special events but if the details never make it to your homepage then chances are they might not make it to your consumers.