About Us

About MyRVAdvantage

 imageLet's face it, selling units is what it's all about.  Selling more units is really what we're here to help you, The Dealer, accomplish.  We're not about our cool cutting edge technology or the latest fad, we're here, every day, alongside our customers helping them market and sell and manage more sales online and in the store every day.  That is what drive us here at MyRVAdvantage.  From our programs and solutions to our people…our success is tied to your success.

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Company Mission

MyRVAdvantage is dedicated to providing our customers with virtual Business Development Centers for their dealership through performance based solutions that employ leading edge web, marketing & lead management tools and services that attract, engage, cultivate and convert visitors into sales.

Who Are We?

Focused on the Recreational Vehicle Industry; we are a small company of driven problem solvers that leverages our innovation’s and market agility to deliver practical, proven, reliable solutions to our customer’s real world challenges.

Core Philosophy

MyRVAdvantage is committed to openness and transparency. We are customer-centric and believe that the most fruitful relationships are partnership driven and mutually invested in success. Our business model is results oriented where success is measurable. Simply put, we want your business sell more and offer you the tools to do so.

Company History

Founded in 2000, we are located in Louisville, Kentucky. As the primary brand of Firstegg LLC, MyRVAdvantage began offering website and customer relationship management solutions to Recreational Vehicle Dealerships in 2004. Since our initial launch, the company’s product and service offerings have expanded and matured but always remaining focused on a single goal – to help our customers Sell More.

Our Management Team

Paul O’Daniel, President, Founder

Paul started in a “five guys in a room” software company managing client services and operations in 1995. That company grew and eventually became part of a top ten Enterprise Resource Planning Software Company within the span of a few short years.

Married 19 years to his high school sweetheart, Paul’s passion is family including his 4 kids: ages, 15, 13, 10, and 7. Priorities include coaching soccer and football as well as sitting on the Pastoral Council and Executive Committee and his Church. As if these things don’t keep Paul occupied, he loves hunting and sporting clays.

With an MBA from the University of Louisville, Paul’s focus is on operations and financial and business strategy.

Thomas Mattes, Vice President of Sales

Tom has been a leading force within the MyRVAdvantage team; effectively working with dealers to develop our new performance based programs and solutions while ensuring that the company delivered on sales promises, met deadlines and generated results for our customers.

Originally from North Carolina, Tom’s has been in some form of Sales and Marketing for the last ten years. Before joining MyRVAdvantage he managed corporate development for a gourmet food services business. Tom is married and has three daughters.